raw research notes


Neurological/Logical Levels

These levels are considered to be a hierarchy,

with spirituality at the top and environment at the bottom,

each level involving more of an individual’s neurology.

Carol Harris, NLP Made Easy

Transmission – externals






mission: Identity – who

permission/motivations: Beliefs/Values – why

direction: Capabilities – how

actions: Behaviour – what

constraints: Environment – where/when

“One way of thinking about a situation is to consider its component parts. The terms used here are ‘chunking up’ (thinking what lies beyond the issue being considered) and ‘chunking down’ (thinking what the component parts of an issues are). It is also possible to consider the ‘chunks’ on either side of an issue, in other words the elements which run parallel to it.”

Changing Beliefs (from Covert Persuasion by Kevin Hogan & James Speakman)

“You must get the person to call into question his beliefs and not push a new belief structure onto him. Statistical evidence is almost useless in changing beliefs.”

Covert Persuasion fact:

In gullible people it is possible to USE UP resources for resistance, therefore making people less likely to resist your message. The question then becomes how can one use up resistance early on with clients and prospects making them more susceptible?

Imagining oneself performing a behavior changes the person’s intentions toward the behavior.
The more often someone imagines a behavioral script, the more his intention and attitude change toward the desired behavior
The intentions and attitudes hold at least three days when pondering real life experiences

Only the highly evolved will ever call into account their beliefs about anything. To actually think about a belief takes mental work and therefore people don’t want to do it. When people who hold a belief are presented with rock solid information showing their belief is false, they simply internally defend their beliefs against the incoming new information and dig in deeper. People’s beliefs and opinions are sticky even when they are told by the originator of their belief that the originator completely lied to the person. People who have limited knowledge about something are not convinced by information of high quality but by lots of different points.

Memory collects information and shakes it up with other beliefs and attitudes and memories and external environmental influences and then gives you some output, and then the memory changes every time you bring it to mind.

To Break it down:

  • What do they believe? (current trance state)
  • Merge with that belief – (join them in trance)
  • Lead them to your conclusion. (Create trance-reformation)

The difference between [opinion/thought/desire] and [belief/meme] is illustrated by these three points:

  • 1 – People’s opinions, thoughts, and desires are often molded by the questions they are asked.
  • 2 – People’s thoughts, opinions, and desires are often created in the moment and have little or no relationship with what they will actually do or what they will believe later
  • 3 – Many people have beliefs about things that are not real, based upon questions they were asked and not knowledge they’ve accumulated.

(catechism is a brainwashing tool)

People don’t tell you what they think, they select options from those you give them. Once they’ve written down their decisions and handed them in, those decisions have become part of their nervous system’s experience. This has a direct relation to the magickal work of creating “Intentioning Iconography” (or sigilization) and burning it or somehow destroying it to release the energy into the universe. The idea being that by giving it to the universe, the biggest ‘believed’ authority, you are actually imprinting your subconscious.

As a meme distributor, your job is to innoculate your prospects against mind viruses so the decisions they’ve made in your favor do not change, and actually strengthen over time. Ask this question to innoculate your target: ‘You and I both know this is the right decision because we know all the facts. But what will you say to those who wonder why you’re doing this and try to change your mind?” When you say ‘You and I both know’ you’re on the same team,; you share a common understanding. The word ‘Because’ is like a magic mind trigger that immediately gives reason and grounding to a decision.

The 12 most persuasive english words:

You. Money. Save. Results. Health. Easy. Love. Discovery. Proven. New. Safety. Guarantee.

27 Observations
  • 1. People don’t know how to ask great questions.
  • 2. Attitude manipulates experience.
  • 3. People need help to visualize.
  • 4. People know what they don’t want.
  • 5. Speed is key to getting the job.
  • 6. People just don’t come back.
  • 7. Squeaky wheel syndrome.
  • 8. Customers don’t know the solution. You do.
  • 9. People just don’t question things enough.
  • 10. People have internal guages.
  • 11. People are like any other commodity.
  • 12. Send time-wasters to your competition.
  • 13. People feel entitled.
  • 14. Perception is reality.
  • 15. People are lazy.
  • 16. People do more to avoid pain than they will do to gain pleasure.
  • 17. Work fills the time allowed.
  • 18. People don’t listen, they wait to talk.
  • 19. People don’t laugh enough.
  • 20. Negative people infect others. Avoid them.
  • 21. A limited vocabulary limits your life.
  • 22. People over promise and under deliver.
  • 23. Peer pressure doesn’t end with high school.
  • 24. Most people lack a burning desire.
  • 25. People just don’t anticipate. They react.
  • 26. Most people point out why it won’t work.
  • 27. People don’t read.

why don’t people read? They’d rather be right than curious. – Kevin Hogan

Five major codes (source: Wikipedia, the free encyclopedia)

Hermeneutic Code

The hermeneutic code is associated with enigma. Elements of the text that contribute to the hermeneutic codes are the devices which put forth, define, and then slowly reveal or solve a mystery. When Barthes identifies an element of this variety in the text he marks it HER. He then numbers the enigma and describes the place in the movement toward disclosure (whether the lexia presents, complicates or solves the enigma it presents), and then a description of the enigma in question. The process of revealing truth by solving enigmas is further broken down in chapter XXXVII: The Hermeneutic Sentence. Barthes suggests that “‘well-made’” sentences work similarly and can be seen as a microcosm of the hermeneutic code: the sentence is “the proposition of truth” . . . [which] contains a subject (theme of the enigma), a statement of the question (formulation of the enigma), its question mark (proposal of the enigma), various subordinate and interpolated clauses and catalyses (delays in the answer), all of which precede the ultimate predicate (disclosure).” (84) Because the hermeneutic code involves a move from from a question to an answer it is one of the five codes which Barthes calls “irreversible.” Once a secret is revealed, it cannot be unrevealed—the moment of cognition is permanent for the reader.

Semic Code

The semic code is primarily metonymic. Barthes says that “the seme is the unit of the signifier.” (17) This code focuses upon the pieces of data the text provides in order to suggest abstract concepts. For example, the mention of “party,” “Faubourg,” and “mansion” are all semes for the abstract concept “Wealth.” The semic code allows the text to “show” instead of “tell” by describing material things in order to suggest immaterial ones.

Proairetic Code

The proairetic code is closely related to the text’s narrative structure. The basis of the proairetic is the dependency of the lexias upon both sequence and content to impart meaning. Barthes says that “setting up a sequence of actions is to name it.” (261) This notion is connected with Barthes notion of the “readerly” text. The action or plot of the novel is created by the reader who assimilates distinct pieces of information in a prescribed order. The reader groups these pieces of data by turning them into events. Even acts of introspection are classified by the reader in terms of the occurrence of movements or activities. Thus, the proairetic code pictures the text as a location with spatial and temporal dimensions through which the reader moves.

Symbolic Code

The symbolic code is the most interpretable. It exists to explain the complexities of an element of the text. One of the most important entrance points into the symbolic is the antithetical because concepts suggest their opposites. But the symbolic code does not merely break the code into binaries; instead it eradicates the boundary between opposites creating a “disturbance in classification.” (215) This transgression creates an “unrestrained metonymy” (216) within the text. An unrestrained metonymy is, however, nearly equivalent to a nonexistent one because it “abolishes the power of legal substitution on which meaning is based.” (216) That is to say, the symbolic code is the point where multiple meanings can be read into the same lexia, so that the text produces no definitive meaning.

Cultural Code

The cultural code is, perhaps, the most straightforward of the five. It is constituted by the points at which the text refers to common bodies of knowledge. By referencing easily-indentified traditions could be scholarly, historical, mythological or stereotypical.

Modes of Thought Contagion

  • 1. Through the quantity of offspring the host produces
  • 2. Through the efficiency by which the offspring adopt the meme
  • 3. Through deliberate proselytization built into the memetic structure
  • 4. Through preservational mechanisms inherent in the meme
  • 5. Through the sabotage of other conflicting belief systems
  • 6. Through increasing the cognitive capacity and surviving logical proof..
  • 7. Through providing inherent motivational advantages to adopting the meme;

these seven areas provide a propagative profile of an idea.

Six Step Formula for Riches from Think and Grow Rich by Napoleon Hill

The method by which DESIRE for riches can be transmuted into its financial equivalent, consists of six definite, practical steps, viz:

  • First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter).
  • Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.)
  • Third. Establish a definite date when you intend to possess the money you desire.
  • Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
  • Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
  • Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ—SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.

It is important that you follow the instructions described in these six steps. It is especially important that you observe, and follow the instructions in the sixth paragraph. You may complain that it is impossible for you to “see yourself in possession of money” before you actually have it. Here is where a BURNING DESIRE will come to your aid. If you truly DESIRE money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want money, and to become so determined to have it that you CONVINCE yourself you will have it.

These are taken from

“Covert Persuasion by Kevin Hogan and James Speakman”

they are ways to begin a sentance to trigger the reader’s

imagination into actually visualizing what you’re writing about.

So start with these words, then append desired meme:

  • I wouldn’t tell you to…
  • how do you go about deciding…
  • you might want to now…
  • what is it that helps you know whether you….
  • you don’t have to….
  • why is it that some people…
  • i don’t know if ….
  • would you like to see…
  • some people…
  • if you could have….
  • if you would choose…
  • have you ever seen…
  • would you be surprised if I told you…
  • Imagine what would happen if…
  • Are you interested in…
  • If I could show you a way to….
  • what would it be like if you had…
  • You may not know…
  • Can I show you…
  • I’m wondering if…
  • Don’t think that….
  • Don’t you feel…
20 principles and concepts from mind control marketing by mark joyner
  • 1: conformity to group norms. Humans, like lemmings and cows, tend to follow the herd – both in action and opinion.
  • 2: Obedience to authority. If a command comes from the mouth of an authority we recognize, we tend to obey.
  • 3: The foot in the door phenomenon. Get someone to agree to a small thing first, and it will be much easier to agree to a larger thing later.
  • 4: The Zeigarnik effect. People are uncomfortable when something is left incomplete.
  • 5: Cognitive dissonance. People are uncomfortable when their beliefs and actions are in conflict. They don’t want to find out their beliefs are wrong.
  • 6: Conformity to emotions. People tend to mirror the emotions of the group around them.
  • 7: Maslow’s hierarchy of needs. Everything we do is motivated by a desire to satisfy certain basic needs.
  • 8: Framing. The way people react to a message is highly dependent on the manner and context in which it is presented.
  • 9: Uncertainty. Nothing can ever be known for certain, because the very act of examining something changes the nature of the entity being examined.
  • 10: Killer junior, success is directly tied to innovative thinking that overcomes seemingly insurmountable obstacles.
  • 11: Heavy ground. a Deadly ground battle is one in which one combatant must win and one must die, with the stronger combatant virtually always being the winner
  • 12: Deception. Deception is a key strategic concept in war and in advertising. Advertising contains cues that put buyer’s defnses on alert. Consumers are conditioned to reject material they consider junk.
  • 13: Concentration battles are won when you successfully pit your strengths against your opponent’s weaknesses.
  • 14: Factors of recognition. There are definite techniques that can grab and hold your prospect’s attention.
  • 15: Continuous Operation. People function more efficiently when well-rested, well-taken-care of, well-fed, and fit.
  • 16: Quick victories. People and armies lose wars by fighting difficult, prolonged battles that leave their resources depleted.
  • 17: Boldness and taking risks. History has shown consistently that great victories are won by those willing to act boldly and shun self-doubts and the doubts of others.
  • 18: Avoid unnecessary risks. It’s essential to be bold in your actions, but it’s just as important to be smart. Taking stupid risks is never a wise strategy.
  • 19: Be unpredictable. Consistency and predictability enables your enemy to predict your actions, ambush you and defeat you.
  • 20: Motivation is an irreplaceable key to success. Fight every battle as if you are running for your life. Keep moving. Never, ever stop.

by Ray Kurzweil

“We can identify seven distinct stages in the life cycle of technology.

  • “1. During the precursor stage, the prerequisites of a technology exist, and dreamers may contemplate these elements coming together. We do not, however, regard dreaming to be the same as inventing, even if the dreams are written down. Leonardo da Vinci drew convincing pictures of airplanes and automobiles, but he is not considered to have invented either.
  • “2. The next stage, one highly celebrated in culture, is invention, a very brief stage, similar in some respects to the process of birth after an extended period of labor. Here the inventor blends curiosity, scientific skills, determination, and usually a measure of showmanship to combine methods in a new way and brings a new technology to life.
  • “3. The next stage is development, during which the invention is protected and supported by doting guardians (who may include the original inventer). Often this stage is more crucial than invention and may involve additional creation that can have greater signifigance than the invention itself. Many tinkerers had constructed finely hand-tuned horseless carriages, but it was Henry Ford’s innovation of Mass Production that enabled the automobile to take root and flourish.
  • “4. The fourth stage is maturity. Although continuing to evolve, the technology now has a life of it’s own and has become an established part of the community. It may become so interwoven in the fabric of life that it appears to many observers that it will last forever. This creates an interesting drama when the next stage arrives, which I call the stage of the false pretenders.
  • “5. Here an upstart threatens to eclipse the older technology. It’s enthusiasts prematurely predict victory. While providing some distinct benefits, the newer technology is found on reflection to be lacking some key element of functionality or quality. When it indeed fails to dislodge the established order, the technology conservatives take this as evidence that the original approach will indeed live forever.
  • “6. This is usually a short-lived victory for the aging technology. Shortly thereafter, another new technology typically does succeed in rendering the original technology to the stage of obsolesence. In this part of the lifecycle, the technology lives out its senios years in gradual decline, its original purpose and functionality now subsumed by a more spry competitor.
  • 7. In this stage, which may comprise 5 to 10 percent of a technology’s life cycle, it finally yeilds to antiquity (as did the horse and buggy, the harpsichord, the vinyl record, and the manual typewriter).”

T Harv Eker: Secrets of the Millionaire Mind: 17 ways people should think and act to become wealthy

1 Rich people believe “I create my life”

2 Rich people play the money game to win

3 Rich people are committed to being rich

4 Rich people think big

5 Rich people focus on opportunities

6 Rich people admire other rich and successful people

7 Rich people associate with positive successful people

8 Rich people are willing to promote themselves and their value

9 Rich people are bigger than their problems

10 Rich people are excellent receivers

11 Rich people choose to get paid based on results

12 Rich people think “Both”

13 Rich people focus on their net worth

14 Rich people manage their money well

15 Rich people have their money work hard for them

16 Rich people act in spite of fear

17 Rich people constantly learn and grow

Editor’s Note: This material is part of the research I’m using in developing aspects of Navigating Memetic Networks